Your current location:Home > About TRAMY > Enterprise culture

INTRODUCTION

Tramy - Urban Life Comprehensive Service Provider

Established in 1998, Shanghai Tramy Group is a high-tech enterprise group that integrates basic research, modern agriculture, research and development design, intelligent manufacturing, global supply chain, cold chain logistics, smart retail, catering management, and comprehensive services. Based in the Yangtze River Delta and radiating across the country, it is a partner in the vegetable basket project, breakfast project, and rural revitalization project. Relying on the highly competitive fresh food brand matrix of Tramy Group, a green, nutritious and healthy full category fresh food system, strong supply chain and operational service capabilities, Tramy Group has formed a unique advantage in integrating the entire food industry chain. Tramy Group is deeply involved in urban life services, focusing on the 15 minute public service circle, and has successfully created five business models: Tramy VIP,Tramy fresh CVS,Tramy fresh B2B,Tramy Cloud Market,Tramy Catering Community cafeteria.Through offline and interactive integration, it meets the diversified needs of surrounding consumers for fresh food procurement, catering, and leisure life, and transforms into a comprehensive urban life service provider.

The group currently has 697 various companies covering the primary, secondary, and tertiary industries, including 5 high-tech enterprises in Shanghai, 3 specialized, refined, and new enterprises in Shanghai, and 3 technology-based small and medium-sized enterprises. A scientific and technological innovation research and development system has been established, including the Agricultural Industry Research Institute, Food Design Research Institute, High Standard Laboratory, Municipal Enterprise Technology Center, and Municipal Design Innovation Center, with "two institutes, one room, and two centers". Tramy products include 21 categories, including pre made vegetables, pre made breakfast, noodle products, soy products, vegetables and fruits, poultry and eggs, meat products, light food, grain and oil, with an annual output of over 1.8 million tons. They play a core role in ensuring supply in Shanghai. In 2023, the group ranked 53rd among the top 100 manufacturing companies in Shanghai and among the top 100 private enterprises.

Tramy Group is also a key leading enterprise in national agricultural industrialization, a demonstration enterprise in national agricultural product processing and staple food processing industry, a national service-oriented manufacturing demonstration enterprise, a leading enterprise in the national soybean product industry, and an enterprise that has obtained a well-known trademark in China. In recent years, the group has received honorary titles such as the Pudong New Area District Mayor Quality Award, Shanghai Quality Gold Award, Shanghai Quality Benchmark, Shanghai May Day Labor Award, Shanghai Brand Certification, Shanghai Five Star Green Supply Chain, Shanghai Five Star Green Factory, and Shanghai Intelligent Factory.

DEVELOPMENT HISTORY

Tramy's Innovation Process

Starting from bean products, Tramy has set foot in many kinds of traditional food. Taking traditional food as the cornerstone, Tramy has been developing and improving. The development process of Tramy can be summarized into the following three periods: scale expansion period 1998-2005, quality improvement period 2006-2010, brand intensive cultivation period 2011-present.

Scale expansion
1998-2005
Quality promotion
2006-2010
Brand cultivation
2011-present
1998
Shanghai Tramy Green Food Co., Ltd. was founded, and the brand new "Tramy" trademark was put into use.
2000
The company moved to Gongqing road in Yangpu District, and the area of the new plant expanded to more than 3000 square meters.
2001
Tramy’s bean products entered Shanghai Fudan University, Jiaotong University and Tongji University for the first time.
2002
The variety of Tramy's bean products has increased from 35 to 52, and the annual output value has increased to 50 million yuan.
2003
Tramy has opened 50 brand bean products stores in Shanghai, and its brand monopoly strategy has been launched.
2004
Tramy has been rated as Shanghai famous brand and Shanghai famous trademark. Nanhui new factory (area: 26400 square meters) started construction. Tramy's products went out of Shanghai and moved towards Yangtze River Delta. More than 80 exclusive stores were opened in Jiangsu and Zhejiang provinces.
2005
Tramy was awarded the title of "Chinese commercial famous brand". The production and sales of Tramy's bean products surpassed domestic competitors for the first time and became the first in the industry in China.
2006
Tramy moved to Nanhui new factory as a whole to realize the same day production, distribution and sales. Tramy was awarded the title of "excellent leading food enterprise in China's food industry", "key leading enterprise in agricultural industrialization in Shanghai", "Gold Award for high-quality and best-selling food in Shanghai" and "national contract abiding and credit worthy enterprise".
2007
Tramy invested a lot to introduce 4 sets of automatic bean products production lines of Japan net Co., Ltd., and the processing technology of tofu has reached the world leading level.
2007
Tramy industrial tourism project - tofu culture exhibition hall and bean products museum were completed.
2008
There are 86 automatic cold chain production lines for Tramy's bean products, 138 food grade refrigerated trucks, and more than 6000 supermarket counters and exclusive stores have been set up in the Yangtze River Delta region.
2009
Tramy has been rated as the highest level AAAA standard good behavior certification enterprise by Shanghai Municipal Bureau of quality and technical supervision. Tramy Technology Center was named "Shanghai Municipal Enterprise Technology Center", which indicates that the R & D ability and technological innovation level of Tramy's bean products have reached the industry leading level.
2010
Tramy has been recognized as a high-tech enterprise in Shanghai and a well-known trademark in China. The rural love story jointly shot by Tramy and Zhao Benshan is popular in the style and satellite TV, creating the industry's first film and television implant marketing.
2011
Tramy started its business twice, the breakfast chain project was launched, and more than 150 stores were opened in that year. In the same time, Tramy was recognized as "national key leading enterprise of agricultural industrialization" and "national agricultural product processing industry demonstration enterprise".
2012
Shanghai Tramy Agricultural Science and Technology Co., Ltd. was established, and 500 mu vegetable planting demonstration base was opened in Xuanqiao, Pudong.
2013
The second phase project of Tramy Food Industrial Park was started, with 2 workshops, covering an area of 70000 square meters.The first phase of the expansion project was started, and more than 20000 square meters of new factory buildings were built.
2014
Tramy phase II was put into operation, and its production capacity was greatly improved. The company was rated as "national staple food processing industry demonstration enterprise".
2015
The construction of Tramy's 100000 square meters plant was started in the third phase of Tramy. Tramy's "micro vegetable farm" innovative business model was promoted and the micro mall was launched at the same time.
2016
Tramy's another innovative business model, the central vegetable market model, was successfully piloted. In that year, there were 15 stores in Shanghai.
2017
Tramy cooperates with agribusiness supermarket to build fresh outlets, and Tramy's fresh food community convenience store sets sail successfully.
2018
There are 70 stores in Shanghai of Tramy fresh food community convenience stores. Pudong high standard facility vegetable planting demonstration base increased to 1700 mu.
2019
With the establishment of Tramy Group, there are 4 high-tech enterprises in Shanghai, with an output value of more than 2 billion yuan.
2019
There are 260 convenience stores in Tramy Fresh Food CVS. Another innovative business model of Tramy, Tramy Fresh New Catering and Tramy To Point Home, has been launched.
2020
Tramy Group won the quality award of Pudong New Area.
2020
Tramy's new mode of online and offline integration has been successful, and accelerated its landing in Shanghai. Tramyfood refrigerated trucks increased to more than 360.
2020
Tramy agricultural base was expanded to 5000 mu and Tramy branch of Shanghai Academy of Agricultural Sciences was established.
2020
Tramy won the Shanghai Quality Gold Award.
2020
Tramy won the quality benchmark of Shanghai、
2021
The new catering mode of Tramy flavor was successfully opened in Yaolu village.
2022
Shen Jianhua, chairman of Tramy group, won the honorary title of "outstanding entrepreneur of Shanghai in 2019-2020".
2022
Fu Yaojuan, President of Tramy group, won the honorary title of "Shanghai March 8th red flag pacesetter".